La courbe de valeur de Kim et Mauborgne appliquée au secteur de l’hébergement et de la restauration alimentaire Sept. 26, 2022, 10:10 a.m.
Le canevas stratégique de Kim et Mauborgne montre à la fois les critères sur lesquels se concentrent traditionnellement les concurrents qui opèrent dans le secteur (la courbe de valeur du secteur) et les critères nouveaux qui conduisent à la création d’un nouvel espace stratégique (la courbe de valeur océan bleu). Il s’agit donc d’un outil stratégique qu’il faut absolument utiliser lorsque vous êtes en position de créer ou d’améliorer la proposition de valeur d’une entreprise du secteur industriel 72. Cet outil indispensable est complémentaire au Value Proposition Canvas pour la création ou l’amélioration d’une proposition de valeur adéquate.
Construire une stratégie Océan Bleu Sept. 24, 2022, 7:10 p.m.
Les stratégies océan bleu, visant à créer ces nouveaux espaces de marché, reposent sur le concept d’Innovation-Valeur qui remet en cause l’approche dichotomique ou binaire qui voudrait qu’il faille toujours choisir entre différenciation et domination par les coûts.Cette approche d’Innovation-Valeur propose, au contraire, de réconcilier et de recombiner ces deux stratégies concurrentielles et de proposer une offre de produits ou de services combinant des éléments porteurs de valeur pour les clients et compétitive en termes de coûts donc de prix.
Blue Ocean Strategy- The Right way to Succeed in Competitive Times Sept. 24, 2022, 7:09 p.m.
Can a company create a blue ocean for itself in an already highly competitive market? What are the possibilities of creating a blue ocean in a tough competitive market? These questions are very well answered in the book ‘Blue Ocean Strategy’, and the book focuses on the factors that can help an organization to create a blue ocean for itself in an unending tough market.
Stratégie océan bleu résumé et exemples d'entreprises Sept. 24, 2022, 7:04 p.m.
Le concept Océan Bleu vise à imaginer un nouvel espace stratégique où l’offre de l’entreprise redevient unique car son offre au marché est sans équivalent. Il balaie ainsi les habitudes marketing du benchmarking (analyse des performances & pratiques de la concurrence ) et les règles du volume/prix. Le concept Océan Bleu va plus loin que les concepts de savoir-faire différenciateurs et d’avantages concurrentiels prônés par les stratégies marketing classiques, en faisant appel plus fortement à l’innovation à tous les stades de la démarche.
Blue Ocean Creativity - Introduction to Blue Ocean Strategy Sept. 19, 2022, 9:16 p.m.
Blue Ocean Student Entrepreneur Competition is the largest and most prestigious virtual pitch competition for high school students around the world. Every year, thousands of high school students pitch their innovative business concepts to experienced entrepreneurs and business people, receive feedback on their ideas, join a community of like-minded students, and compete for thousands in cash prizes. The Blue Ocean Competition is fully virtual, free, and open to any high school student in the world. Register for the competition and get access to valuable resources including the certificated Blue Ocean Mini-Course. Develop a 5-minute video pitch and stand a chance to win the competition and many prizes!
What Is Disruptive Innovation? Aug. 29, 2022, 9:22 a.m.
For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the “disruptive” label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and his coauthors correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory.
RightIndem - Insights Aug. 23, 2022, 8:29 a.m.
The triple fit canvas is a sales framework designed to facilitate collaborative value creation between sellers and buyers. Inspired by the blue ocean strategy canvas developed by Chan Kim and Renée Mauborgne and the business model canvas developed by Alexander Osterwalder and Yves Pigneur, the triple fit canvas is both a diagnostic and an action framework. It extends a limited, product-centric view to a broader, customer-centric perspective. It shifts the focus from selling existing products and services to helping create new ones. In this article the author details the key components of the triple fit canvas and describes how companies such as BMW, Konica Minolta, and GAP have benefited from it.
Stratégie Océan Bleu : Comment créer de nouveaux espaces stratégiques Aug. 1, 2022, 10:15 a.m.
L’innovation en termes de valeur est la pierre angulaire de la stratégie de l’océan bleu. Au lieu de chercher à battre la concurrence, vous vous efforcez de la rendre insignifiante en créant un saut de valeur pour les acheteurs et votre entreprise, ouvrant ainsi un espace de marché nouveau et incontesté.L’innovation par la valeur accorde une importance égale à la valeur et à l’innovation. La valeur sans innovation tend à se concentrer sur la création de valeur à une échelle incrémentielle, quelque chose qui améliore la valeur mais qui n’est pas suffisant pour vous démarquer sur le marché. L’innovation sans valeur a tendance à être axée sur la technologie, à être pionnière sur le marché ou à être futuriste, et va souvent au-delà de ce que les acheteurs sont prêts à accepter et à payer.
Jamaica to Create New Zone for High-End Tourism July 27, 2022, 5:03 p.m.
The aim is to drive visitors to other regions aside from just the tourist hotspots of Montego Bay and Negril so that tourist dollars will trickle throughout Jamaica. The plan is part of the country’s Blue Ocean Strategy for tourism recovery, launched in late 2021, that seeks to champion entrepreneurs and small businesses and promote sustainability, resilience and inclusivity.
Driving change and innovation for 25 years: Abhijit Roy, MD & CEO, Berger Paints India July 27, 2022, 5:02 p.m.
Innovation is the lifeblood of our industry and for us in particular. Innovation and differentiation have been the driving force of our transformation over the last two decades from what was earlier an industrial-paints focused organisation. This, when supported by initiatives on the distribution and marketing front has led to us achieving the position of the fastest growing company in the industry. The mandate was to stay competitive in the commoditised economy segments while identifying differentiated products and services in the premium plus segments to drive profitability and growth.
What is product-market fit and how to measure it July 25, 2022, 7:44 a.m.
Product-market fit describes a product or service that effectively fulfills the underserved needs of the target market in a way that can sustain growth and profitability. That is, assuming enough people are using your product and it is providing enough value for them to continue to choose it over your competitors. It doesn’t hurt if your users or customers are advocating for your product at a high enough volume to drive continued growth.
Create a Market Niche for Your Business with a Blue Ocean Strategy July 2, 2022, 10:05 a.m.
As a business owner, you may find your products or services may not meet revenue goals. The one thing that you can do is to tweak them in such a manner that you create a niche product in the market. Blue Ocean strategy is precisely what one needs to do to create their market and help a business grow.
Want to Excel in ESG? Craft a “Green Ocean” Strategy. June 26, 2022, 8:27 a.m.
For many managers ESG competition leaves them feeling overwhelmed and under-equipped. It’s not surprising. This is a new type of competition, one that often means competing across industries. This means that it requires a new strategy — one that the authors call Green Ocean Strategy. For those companies with stakeholders that care about ESG, Green Ocean strategy is the ideal way to compete in the new and increasingly important arena of ESG performance. The manager who can find an ESG space where their competitor is absent and yet they can excel, execute upon it, and then effectively communicate that performance to their stakeholders, will help ensure the ESG success of their company.
Microinsurance as Blue Ocean Strategy in Mature Insurance Industries June 26, 2022, 8:26 a.m.
People in mature insurance markets grow up ‘just buying insurance because they are born and bred with the ‘necessity of having insurance’. The Millennial generation though, is very different, also in mature markets. They do not see the need of having insurance and are therefore less likely to have any health, rental, life, and disability insurance.
Zerodha's Blue Ocean Strategy: A Case Study June 25, 2022, 3:47 p.m.
Founded by Nithin Kamath, the online discount brokerage company has changed the dynamics of retail stock investment in India. Here's a look at how the blue ocean strategy worked and what it needs to do to face new challengers
A la recherche de son Océan Bleu June 25, 2022, 3:45 p.m.
La Stratégie « Océan Bleu » est un donc paradigme d’une stratégie d’entreprise expliquant que la forte croissance et les profits élevés que peuvent générer une entreprise se font en créant une nouvelle demande dans un espace stratégique non contesté (càd sans concurrence), ou « Océan Bleu », plutôt qu’au cours d’affrontements avec des fournisseurs existants pour des clients existants dans une activité existante (càd son domaine d’activités actuel) ou « Océan Rouge ».
4 Ways Hucksters, Gurus And Consultants Fool Us (And Usually Themselves Too) June 20, 2022, 4:10 p.m.
Hucksters, gurus and consultants regularly employ to falsely establish dubious claims. It’s called survivorship bias. Their “research” usually doesn’t include firms that went out of business because there were no customers in those “blue oceans” or because they failed to diversify outside of their “core.” The data only pertains to the ones that survived.
Blue Ocean Strategy: Creating Your Own Market June 13, 2022, 11:53 a.m.
The blue ocean strategy is about helping your company gain uncontested market space separate from other, similar businesses. These new spaces are described as “blue oceans” – a term meant to contrast with the struggle for survival in bloody “red oceans” swarming with vicious competition.
12 Lessons Radio Can Learn About Creativity From Cirque du Soleil June 13, 2022, 11:52 a.m.
The ultimate act of rebellion is leaving home and joining the circus. But not just any circus – the world famous Cirque du Soleil. And that's the story of Daniel Lamarre, now executive vice chairman of the place, and a former network TV executive.