Blue Ocean SEO Strategy — Whiteboard Friday May 9, 2022, 5:49 a.m.
If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a "blue ocean" — innovating to avoid the choppy waters of the current market?
Creating the Blue Ocean of Your Digital Business April 22, 2022, 12:47 p.m.
Disruptive innovation is the process by which a smaller company with fewer resources can challenge established companies and businesses. The disruptor starts with a very specific focus on a slice or niche of the market that has a need not met by the leader – for example, a type of passenger who is unwilling or unable to use Uber for some reason.
Stop Selling. Start Collaborating. April 20, 2022, 4:41 p.m.
The triple fit canvas is a sales framework designed to facilitate collaborative value creation between sellers and buyers. Inspired by the blue ocean strategy canvas developed by Chan Kim and Renée Mauborgne and the business model canvas developed by Alexander Osterwalder and Yves Pigneur, the triple fit canvas is both a diagnostic and an action framework. It extends a limited, product-centric view to a broader, customer-centric perspective. It shifts the focus from selling existing products and services to helping create new ones. In this article the author details the key components of the triple fit canvas and describes how companies such as BMW, Konica Minolta, and GAP have benefited from it.
La “Blue Ocean Strategy” April 20, 2022, 4:39 p.m.
La Blue Ocean Strategy è una teoria secondo la quale i mercati in cui operano tutti i tipi d’imprese sono metaforicamente visti come due oceani paralleli di diverso colore, uno rosso ed uno blu, a seconda del metodo in cui si decide di operare sul mercato stesso.
Stratégie de management : les 3 règles fondamentales du succès April 20, 2022, 4:39 p.m.
Chaque époque a eu son modèle favori, de la planification stratégique au Design Thinking et du management par objectifs au Lean Startup. À chaque fois, pendant quelques temps, tous les ouvrages de management y font référence, tous les consultants l’ajoutent à leur offre et tous les managers essaient de se l’approprier, jusqu’à ce qu’un autre outil plus prometteur le remplace. Cependant, vous êtes-vous déjà demandé ce qui fait qu’un modèle de management rencontre le succès ? Pour répondre à cette question, on peut s’intéresser à deux modèles particulièrement célèbres, sur des durées exceptionnellement longues : la matrice BCG et la stratégie Océan Bleu. Ces deux modèles partagent en effet trois caractéristiques :
Porter’s 5 Forces Strategy vs Blue Ocean Strategy: Which One Is Better? April 12, 2022, 3:01 p.m.
Are you a fan of Porter's five forces or blue ocean? Do you want to dominate existing markets or explore for new ones to create? Photo by Mikael Blomkvist from Pexels Blue Ocean Strategy Inspired by Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Porter's…
What Is the Concept of Blue Ocean Strategy and its Defining Characteristics? – April 12, 2022, 3:01 p.m.
Blue ocean strategy is a strategy that encourages enterprises to think beyond the competition by developing new uncontested market space that makes the existing competition irrelevant.
The Essential Guide to Value-based Sales Training April 3, 2022, 9:47 a.m.
Value-based selling describes a sales process that focuses on your buyer and the value they receive by doing business with you. It’s a sales methodology centered around a buyer-first approach. Salespeople flip the script, work to fully understand the needs of a buyer and adapt their sales activities to fit those needs.
Le supplice des mille coupures ou comment l’innovation est tuée par ceux qui la défendent March 30, 2022, 8:15 a.m.
Le moment le plus dangereux pour une innovation de rupture, c’est lorsque la direction générale se rend compte de son existence et, pire encore, prend conscience de l’intérêt du projet. Elle décide donc de le soutenir, voire de le pousser pour qu’il réussisse à grande échelle. Bonne nouvelle, les crocodiles vont se tenir à distance et le projet a soudain tout plein de nouveaux amis parmi la superstructure. Oui mais. Pour prix de son soutien, la direction générale va demander, et c’est normal, que le projet soit « bien géré » (je mets des guillemets naturellement). Par bonne gestion, la direction générale entend en fait avant tout que l’ordre règne.
The Problem With Lean Startup... And Solution To Its Fatal Flaw March 29, 2022, 9:33 a.m.
Lean Startup is a paradigm that mis-defines the problem to solve: it defines complexity and uncertainty as the main challenges of creating blue ocean ventures. And there is a lot of truth to that: building new products with new business models for new customers is complex. And complexity does breed uncertainty. The Lean Startup proposes a seemingly sensible solution to complexity and uncertainty: start small, solve for Product-Market fit, build iteratively in the market.In a nutshell, the paradigm suggests picking a part of the business, making it work, then figuring out the rest. It encourages the rapid creation of an MVP and iteratively building it based upon what customers actually do/buy (because what they say will do/buy and what they actually do/buy rarely matches up).However, businesses are, in fact, ‘systems’ – i.e., complex arrangements of parts, people, and processes by which the three emergent functions of value creation, exchange, and capture are performed. As such, complexity and uncertainty are not the central challenge of entrepreneurship.
Teaching the Foundations of Blue Ocean Strategy through Cases March 28, 2022, 1:28 p.m.
During the recent pandemic situation some companies have successfully pivoted toward capturing and creating new demand as they faced a more heightened degree of competition and depressed demand. Challenges exist as to how to create a new market space successfully. The international multi-million sellers Blue Ocean Strategy and Blue Ocean Shift provide a proven methodology to break out of bloody competition and create uncontested market space.
Daniel Lamarre talks about his two decades with Cirque du Soleil March 28, 2022, 1:27 p.m.
Daniel Lamarre spent 20 years as CEO of Cirque du Soleil, and now he’s written a book that seeks to spark innovation in its readers, through personal and behind-the-scenes anecdotes revealing the highs, the lows, and the creativity that kept it all going.
Strategia di marketing Oceano Blu: cos'è e perchè è importante conoscerla March 20, 2022, 2:02 p.m.
Con Oceano Blu si intende, nel marketing, la teoria secondo la quale nei mercati operano imprese di diverso tipo e in due oceani distinti, quello rosso e quello blu. Da un lato abbiamo l’oceano rosso in cui si lotta tra competitors per aggiudicarsi la domanda in un determinato settore in cui c’è assenza di innovazione. Oceano rosso rende bene l’idea di come i concorrenti debbano “sbranarsi” tra loro per appropriarsi di una fetta del mercato, molte volte giocando sul prezzo del prodotto. Dall’altro lato abbiamo invece il cosiddetto Oceano Blu, spazio incontrastato che prevede la creazione di una nuova domanda attraverso la differenziazione dell’offerta, che fa in modo da non avere concorrenti.
Red ocean vs blue ocean strategy - The case of ASOS Plc UK March 20, 2022, 2:02 p.m.
The company’s strategy is based on what it calls “the red ocean” (vs “the blue ocean”), which refers to the idea that there are two types of oceans: the red ocean, where companies struggle to survive and compete, and the blue ocean, where there are few companies but they all dominate their respective markets. ASOS believes that it has found the blue ocean by building an e-commerce platform that allows customers to buy clothes directly from the company’s website. ASOS claims that this strategy has allowed it to grow rapidly and become one of the UK’s leading fashion retailers.
Community Creating Blue Oceans on Hive, Cryptoverse March 16, 2022, 10:13 a.m.
The Hive blockchain Technology is an Uncontested Space in itself. Hive is Fast, Powerful and Scalable. With a lead in tokenized community and several layers of earnings, Hive prides in growing decentralized apps and communities that leverage its infrastructure. The userbase of the Hive enlarged community continues to increase numbering to 3 million.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant March 7, 2022, 5:29 p.m.
“Blue Ocean Strategy” is a masterpiece born of the seasoned minds of accomplished business writers — W. Chan Kim and Renée Mauborgne, who are both professors of strategy at one of the top business schools in the world: INSEAD. In an ever-crowded market space companies have to contest within; this summary is a relief. The pieces of advice within these pages cater to the needs of the new or existing company who seeks to carve out a niche for themselves and enjoy the success that comes with it as well. This summary presents a detailed and well-researched approach to making the competition irrelevant. It outlines principles and tools any company can use to create and capture its blue oceans. This bestseller charts a bold new path to winning the future, a well-curated body of work that upends traditional thinking about strategy. “To tip the mental hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.” ~ W. Chan Kim
A Blue Ocean Strategy is the holy grail of exploration where the companies try to create demand and capture uncontested market space, and the motive is to redraw industry boundaries and operate within that new space, making the competition irrelevant. This is frequently realized when the eureka moment strikes, such as a breakthrough innovation or discovery, and only a few or limited businesses hop in to mine the immense potential. Here, companies can simultaneously use differentiation and low-cost strategy.
How to benefit from The Blue Ocean Strategy? Feb. 28, 2022, 9:57 a.m.
We know that nowadays firms are competing with each other in a more competitive environment and focus on gaining and increasing their market capitalization. It's all about securing uncontested market space and rendering the competition obsolete. Another important fact is that this strategy is not just about companies but can be applicable to businesses and sectors/ segments as well. It is the quest for differentiation and low cost at the same time in order to create new market space and demand.
The Key to Championing Business Innovation: Blue Ocean Strategy Examples Feb. 21, 2022, 12:16 p.m.
Companies that utilize the Blue Ocean Strategy increase value to customers without dramatically increasing the cost. As you will see, these products and services create new demand that serves consumers in fresh ways.
Developing Your Blue Ocean Strategy Feb. 12, 2022, 10:02 a.m.
Nearly 71% of the earth is made of water. That’s significant, especially when you realize that more than 80% of the ocean remains unexplored. Even with modern technology, there is so much we have not experienced. Just imagine what wonders we have yet to find under the surface! The possibilities are many – and a similar idea applies when it comes to actualizing the growth of your business.