Packaging is at the center of the branding experience and serves as a primary way companies communicate who they are—a chance to meaningfully engage with consumers. The methods to do so are constantly changing, a truism highlighted by 2020.
Not only do the majority of consumers (51 per cent) want to buy more sustainably, but 68 per cent of them say that they rely on brands to act as leaders in delivering positive social and environmental outcomes in wider society. That's a huge remit. But crucially, brands are realising that packaging is a key area where they can make a difference - evaluating how it is produced, used and disposed of, but also, as a platform to communicate directly with customers and drive positive behaviour change.
QR codes provide businesses tools for tracking, targeting and analytics, but some experts say the technology can store digital information such as when, where and how often a scan occurs. The codes open an app or a website that tracks a user’s personal information, and have allowed restaurants to build a database of their customers’ order histories and contact information—a growing privacy concern among some users.
ePacConnect flexible packages are used by consumer packaged goods (CPG) companies and have Scantrust secured and serialized QR codes printed on the packaging. Because every ePacConnect flexible package includes a Scantrust QR code, every single ePac flexible package is an online gateway with connected packaging features. These features range from consumer engagement tools to active brand protection anti-counterfeiting features. A simple scan of a safe QR code on packaging is all it takes to benefit from these features.
What is smart packaging?It refers to the package that links the physical world with the digital world, connecting retailers, manufacturers, customers and digital channels. By utilizing new technologies to become more than just a mere container, it allows packages to be more communicative, individualized and actualized.
Make 1-to-1 engagement a reality — across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution.
Mobile marketing has become synonymous with modern-day digital marketing. Mobile now accounts for 72% of US digital ad spend, as mobile devices continue to be the leading source of internet traffic on all channels. However, not many marketers can run expensive mobile advertisements or build mobile apps to engage users. QR codes offer a cost-effective way to leverage mobile marketing to drive customer engagement and retention. Here is a comprehensive guide to how you can use QR codes to enhance your mobile marketing strategies.
For as far back as we can remember, the bulk of the industry’s innovations and investments were geared towards the start and end of the supply chain, namely AgTech and end-consumers. In recent years, however, an increasing number of companies have begun identifying and tapping into the growing demand for more digitalisation along the entire food supply chain. Transparency, sustainability and safety are amongst some of the factors driving the emergence of new technologies, such as blockchain and IoT sensors. From real-time tracking to data management, predictive maintenance to food flavours, we look at some of the exciting companies promoting digitalisation in our rapidly growing food supply chain.
The accuracy of serialization data and compliance by trading partners provides the foundation for compliance with the Drug Supply Chain Security Act (DSCSA). During the pharmaceutical packaging process, however, there may be unplanned events that jeopardize the integrity of the data, reduce productivity and increase operational costs.
Alors que le Pass sanitaire sera demandé dans la plupart des lieux publics et commerces dès cet été, voici une méthode pour le dégainer plus vite que la lumière.
VRS or Verification Router Service is an automated way of verifying saleable returns to improve supply chain efficiency while maintaining the integrity of the supply chain and keeping it free from counterfeit drugs.
Sur le pass sanitaire, toutes les informations concernant son titulaire sont stockées dans le code QR (Quick Respons ou réponse rapide). Ce code-barres en deux dimensions contient l’identité de la personne (nom, prénom, date de naissance) les données sanitaires (test antigénique ou PCR de moins de 48 heures) et de vaccination (nombre de doses de vaccin injectées par rapport au schéma vaccinal, date d’injection, vaccin employé, fabricant du produit médical, émetteur du certificat, l’État membre de l’UE où la personne a été vaccinée).
Packaging is made ‘smart’ by integrating an array of advanced technologies that turn it into more than just a container for a product. These additions enable immersive digital experiences, connectivity with a wider supply chain, and even the ability for packaging systems to make changes to the product within.
The healthcare supply chain ensures that patients get the medicines they need when they need them. Is artificial intelligence set to revolutionize this increasingly complex process?
At a time when work and data are becoming increasingly more distributed,blockchain is your tamper-proof single source of truth. Its numerous benefits include greater transparency, easier traceability and more accuracy than conventional technologies. As Martha Bennett, VP of Forrester Research, says, "A blockchain record is almost impossible to falsify and this ecosystem provides a much more equitable way of collaboration."
The biggest trend in supply chain transparency in 2021 is shifting from the linear to cyclical supply chain. This new turn from manufacturer to end consumer has now gone full circle economy into waste, whether we reuse it, recycle it, or dispose of it in an environmentally unhealthy way, the waste part of the supply chain will be under transparent measures in many industries, and in many countries per new regulations in the supply chain in the 2020’s.
As COVID and climate crisis-shaken consumers demand more from beauty, experts believe there remain hurdles in packaging, brand communication and supply chain logistics before industry reaches the zero-waste dream.
Over the past year, something of a critical mass of RFID providers and their hospital customers has been achieved. An industry consortium, DoseID, has been formed with (as of May) 24 members. One of the founding members, generally regarded as an industry leader, is Kit Check, which says it has some 500 hospital systems as customers, and has delivered over 150 million RFID tags, either to the hospitals themselves or to pharma manufacturers. DoseID is not the only source; at least one company, IntelliGuard, says that it has built up a customer base of 400 hospitals. (Both IntelliGuard and Kit Check generate revenue with the in-hospital stations that read and collect RFID data; the tags themselves come from business partners.)
New regulations have been implemented to safeguard the quality and safety of the products. Track and trace programs ensure traceability of a given product’s chain of custody from the Manufacture to the End Consumer. T&T solutions include any additional information generated at each packaging step during the various aggregation levels in the distribution chain and record it in the corresponding code sent to the central database, from primary to secondary packaging.
Par Pharmaceuticals benefits by employing analytics-based OEE tracking system that digitizes formerly manual data collection processes on multiple packaging lines.
Pharmaceutical packaging design has gotten a whole lot smarter. Why? Because customer engagement demanded it, and pharma companies don’t lose sales.
The 3rd Annual Pharma Packaging, Labelling, Serialisation, Track and Trace 2021 covers topics such as:
Vous avez entendu parler de l'actualité numérique, mais qu'en est-il de l'actualité augmentée ? Le nom peut sembler inconnu, mais il y a de fortes chances que vous l'ayez utilisé et que vous ne l'ayez jamais réalisé. Vous aurez même pratiqué un sport construit dessus. Un exemple populaire est Pokémon Go, une application pour smartphone qui vous permet de faire le tour de votre quartier ou de votre quartier pour "attraper" des Pokémon sauvages qui semblent sur l'écran comme s'ils étaient apparus juste devant vous.
This GS1 standard establishes rules for the storage of digital images associated to products. The product identification number used is the Global Trade Item Number (GTIN) and this document provides details on all aspects of digital imaging storage. This document does not specify how the images should be delivered via electronic commerce.
Reverse procure logistics service in the pharmaceutical industry is the process of moving medicines and drugs from their final destination like hospitals, clinics, pharmacies and even your home, through the entire supply chain, to the manufacturer. This highly critical process of recall management is both beneficial and challenging. Through this blog, we are going to highlight each aspect of procure logistic service as well as recall management in Sydney and how they can make things simpler and easier.
According to the World Bank (5), digital technology will “play a critical role to support the planning, delivery, monitoring, and management of vaccination programs.” The authors suggest a mixture of “open source” (6) digital distribution systems and platforms (7) used for existing vaccination programmes are being used organize COVID-19 vaccine supply.In a similar vein, Reuters (8) said COVID-19 vaccine distribution was a “bonanza” for the digital supply chain tracking industry. The newswire cited revenue gains reported by shipment tracking technology firm Cloudleaf and tag supplier Varcode as evidence.
The products and services of Securikett® are unique by their tailor made and layered security concept. Securikett® provides proof of origin by its One-Stop-Shop concept - tamper evidence against tampering or reuse, rapid and definite means of authentication, as well as traceability and identification by unique codes. Main technologies are being developed in house and many of them are patent protected.
Kezzler, the cloud-based Level 4 traceability solutions provider and Syntegon Technology, one of the largest Level 1 to Level 3 process and packaging technology providers, both leading AIPIA members, have announced the creation of a new partnership for product digitization and traceability. The partnership, which is non-exclusive, will offer customers increased convenience through the flexibility to choose complementary solutions to effectively implement their product digitization and traceability strategies with minimal operational burden, the partners claim.
Fake products can have fatal consequences for consumers. For manufacturers, counterfeits result in severe damage to their reputation and in high expenses. Growing volumes of Internet sales are one reason for the rise of fake products. Production outsourcing and longer supply chains also provide more opportunities for counterfeit products to enter the market. And still, many go undetected. To make the supply chain safer, worldwide laws regulating the serialization, aggregation and traceability of products have come – or will come – into force. While Pharma regulatory are already established in the most markets, Food is currently implemented in Russia for example. Fast delivery of machines and software in the shortest possible time as well as years of experience in Track & Trace are essential for critical products like vaccines, which in some cases have to be specially cooled during production and in the cold chain.