Telecom Is Still Stuck in the Killer App Mentality
sebastianbarros.substack.com
Jan. 1, 2026, 5:13 p.m.
The killer app is one of the most persistent myths in technology. It promises salvation through brilliance. One product so compelling that customers flood in, competitors fall behind, and monetization somehow takes care of itself. History shows the opposite: killer apps are excellent at creating demand but poor at protecting value.The iPhone is the cleanest way to expose the myth, precisely because it is so often misused as proof. People talk about it as if the device itself were the business, and it never was. A smartphone is a standardized object the moment it succeeds: glass, battery, radios, silicon, and software. Once adoption explodes, expectations harden, and competitors converge. That is what killer products do: they define the reference design that others copy.What prevented the iPhone from becoming a commodity phone business was not the phone itself. It was everything built around it. App distribution, payments, identity, accessories, defaults, services. Remove those layers, and Apple would have faced the same fate as every other hardware success story. Indispensable product, shrinking margins.