The Digital Telco : A Do-It-Yourself Guide
sebastianbarros.substack.com
Oct. 15, 2025, 3:57 p.m.
Most digital telco brands fail because they copy the form, not the logic. They launch with new colors, cheeky slogans, and influencer ads, but they keep the same DNA: legacy stack, corporate approvals, and tariff thinking. A digital logo wrapped around a paper process. Within a year, the app slows down, churn climbs, and the team that built it is moved back under “Consumer Marketing.” The post-mortem usually blames market saturation, but the truth is more straightforward: digital requires a different metabolism.