[LPM-4] The future of fashion for GenZ: Personalization & curation with AI Assistance
www.financialexpress.com
May 7, 2023, 1:45 p.m.
In the last few years, the fashion industry has experienced a remarkable transformation due to the influence of the younger generation, colloquially known as Generation Z or GenZ. These individuals, born in the mid-to-late 1990s and early 2000s, are digital natives characterized by their inclination towards personalization, self-expression, and sustainability. They seek exclusive experiences that cater to their specific needs and interests, and the fashion industry is no exception. As highlighted by a study conducted by Accenture, a notable consultancy firm, an overwhelming majority of consumers, 91%, have expressed their preference to purchase from brands that provide relevant offers and recommendations that align with their preferences.