Virtual Reality in Fashion: Examples, Benefits and Uses May 2, 2022, 11:35 a.m.
The fashion industry has been taken by storm by the advent of virtual reality technology in fashion design. Fashion shows have begun to exhibit in virtual form, and virtual purchasing has exploded, thanks to advancements such as AR Try-On, virtual dressing rooms, and virtual stores. Fashion is a sophisticated and contemporary sector that continues to grow by incorporating new technology and influencing retail and design.
What is Augmented Reality Shopping, and Why is It Trending? April 20, 2022, 8:10 a.m.
Almost everyone has been shopping online since the pandemic started. Today, augmented reality shopping is gaining popularity because it will give you a satisfactory shopping experience even at home. So, what are the reasons augmented reality shopping is trending?
Are these the new heroes of fashion? March 31, 2022, 2:16 p.m.
The fashion industry is a major polluter in need of an urgent makeover. Responsible for up to 10% of global emissions, it has been a disaster for people and the planet. A new fashion world is emerging though, one that is designed to be circular and transparently fair to all those working across the industry.
Selfridges enters the metaverse with fashion house Paco Rabanne and artist Victor Vasarely March 26, 2022, 5:02 p.m.
Selfridges’ future-forward shop in the metaverse recreates the look of its store in birmingham. its ‘universe’ project with paco rabanne is based on the label’s fall collaboration with victor vasarely and from its archives in the year 1966 and the ‘unwearable dresses’ collection. as for decentraland, users can create, experience, and monetize content and applications on its platform.
The Future of Fashion: Technology & the Industry March 23, 2022, 11:04 a.m.
Fashion has always been at the forefront of innovation — from the invention of the sewing machine to the rise of e-commerce. Like tech, fashion is forward-looking and cyclical. The fashion sector is also one of the largest industries in the world, estimated to be worth more than $3T by the end of the decade, according to CB Insights’ Industry Analyst Consensus. And today, fashion technology is growing at a faster pace than ever.
How are mobile apps evolving in the fashion industry? Feb. 10, 2022, 10:39 p.m.
After the overwhelming response to fashion retailers from online shopping or e-commerce, the next big thing that has touched the fashion industry is m-commerce (mobile commerce). Shopping on mobile can be done by purchasing through an online website on a smartphone or shopping using a mobile application (app). In a world where there are apps for everything, why not have an app for one’s favorite fashion brand?
PlatformE acquires Catalyst AI to make sustainable fashion Dec. 19, 2021, 12:08 a.m.
PlatformE enabled brands to decrease their waste as items are only created when there is a direct demand, meaning there is a shorter supply chain. From samples to retail, the turnaround time will be shortened from many months to less than six weeks.
Nike Just Bought Leading Metaverse Fashion House RTFKT Dec. 17, 2021, 6:44 p.m.
Nike today announced the purchase of RTFKT Studios, a leading metaverse fashion house best known for its lineup of high-end digital clothing. Since 2020, the company has employed a variety of cutting-edge technologies such as NFTs, crypto, blockchains, and AR technology to establish a one-of-a-kind brand that blends the physical and digital worlds. The company's acquisition could be a major step forward for the metaverse, NFTs, and the digital fashion industry.
iGlam: the connected jewel Nov. 28, 2021, 8:07 p.m.
Fashion is very dynamic. What is always trendy is simplicity, elegance and compatibility. Still, it's quite complicated to have the right accessory for every apparel in the wardrobe. But what if only one piece of jewellery could perfectly match with any outfit? Meet iGlam, smart jewellery that is going to make you shine bright in colours.
Augmented Reality Clothing: How and Where to Use Nov. 5, 2021, 10:07 p.m.
It’s simply amazing what can be accomplished with augmented reality in the fashion industry, and this is exactly what we’ll be examining here. So keep reading for a closer look at augmented reality clothing solutions and building your own with AR development services.
Sustainable fashion startups turn scraps into statement pieces Nov. 1, 2021, 9:30 a.m.
The fashion industry produces 10% of the world's greenhouse gases and is under pressure to clean up its act. These startups can help.
QR technology: The Bridge to a Sustainable Fashion Industry Oct. 18, 2021, 5:12 p.m.
Supply Chain Digital discusses how the fashion industry supply chains can create a more circular economy and be more sustainable with QR code technology
Powering sustainability and circularity with connected products Oct. 18, 2021, 5:08 p.m.
With brands committing to net-zero carbon goals and consumers demanding product transparency, the pressure is on to deliver end-to-end supply chain traceability. Connecting physical items to the digital world by using a unique ID provides a critical element for item-level traceability and transparency. At the same time, connected product platforms help brands advance to a circular economy model and engage consumers in convenient ways.
Upwest and ReCircled enlist Avery Dennison for circular economy push Oct. 18, 2021, 5:05 p.m.
Avery Dennison has announced a partnership with lifestyle brand UpWest, and ReCircled, an apparel and footwear recycling and reuse focused organisation.
Connected packaging: Most consumers would scan a product to learn about a brand Oct. 18, 2021, 4:57 p.m.
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
Consumerism & circular economy in the fashion industry Oct. 18, 2021, 4:56 p.m.
The vast majority of consumer fashion is stuck in a linear model with most used clothes perceived as having no value and being disposed of at an ever-increasing frequency. If the consumer attitude towards clothes purchasing changes sufficiently, it could encourage a huge shift in the fashion industry which would flow back through the supply chain and drive a step change towards putting the circular economy at the heart of the fashion industry’s approach.
Three Beauty Brands Talk Sustainable Supply Chains Aug. 7, 2021, 3:45 a.m.
The call to action for beauty and cosmetic companies is going beyond ethically sourced ingredients. Consumers are starting to request that the brands they support have their products sustainably manufactured as well. What does that mean for companies within beauty and cosmetics?It means innovation and change. It is taking their traditional supply chain and having a hard look at their environmental impact from carbon emissions, waste management, sustainable resources and alternative packaging solutions.
Cosmetic claims regulations and substantiation in the digital age of Instagram, TikTok and Facebook Aug. 7, 2021, 3:41 a.m.
With the rise of social media, many brands have established their presence on various different platforms in order to increase consumer engagement and to promote their products. And over the last few years, there has been a rising trend of collaboration between cosmetic brands and influencers, who can reach many thousands, even millions, of people and therefore greatly promote brands and their products. This kind of collaboration is especially seen on Instagram, YouTube and more recently, TikTok.
Data is key to sustainable apparel industry Aug. 1, 2021, 4:04 a.m.
The ongoing fast fashion trend means clothes consumption continues to rise year-on-year. In 2019, UK consumers were reported to have spent a huge £61bn on new outfits, and it’s estimated that 13 million items of clothing end up in landfill every week. This is the product of our throwaway culture.
BOLD corporate venture fund of L’Oréal July 27, 2021, 10:08 a.m.
We invest in new and disruptive business models in marketing, digital, R&D, communication, supply chain, packaging and we support startups with the L’Oréal global ecosystem