Versace, Dior, Gucci: Augmented reality brings designer fashion to one and all Aug. 22, 2022, 8:30 a.m.
The "Vogue x Snapchat: Redefining the Body" exhibition, curated by Edward Enninful, Vogue's European Editorial Director, launched at the Cannes Lions festival of creativity. For the first time ever, clothes from seven of the world's leading luxury fashion houses are transformed through immersive digital experiences and personalized Snapchat lenses, making designer fashion accessible to all.
3 Ways Retailers Can Use Augmented Reality to Increase Sales June 27, 2022, 9:23 a.m.
Smart retailers are already using AR in behind-the-scenes applications like planogramming, training, and hands-off tech support, but there are a number of ways this technology can enhance the customer experience as well. From Sephora’s innovative Virtual Artist feature to IKEA’s AR furniture app, the possibilities are practically endless. Best of all, AR technology can be adapted to deliver engaging, on-brand experiences, no matter what products you’re selling or who your customer base is.
La fast fashion décriée de Shein multiplie les pop-ups June 27, 2022, 7:50 a.m.
Le site chinois serait à lui seul responsable de 12% du CO2 émis par les adolescents français, et même de 22% en ce qui concerne les adolescentes. Une génération qui cultive ses contradictions, étant à la fois plus engagée que ses aînées sur les sujets environnementaux, mais ne pouvant parfois pas réfréner ses fringales shopping.
From China to India, Asia braces for EU plan to kill fast fashion - June 18, 2022, 11:09 a.m.
Fast fashion refers to a modern industry of disposable attire built around rapidly shifting consumer tastes. It is underpinned by both fashionistas, who are willing to wear a purchase just once, and manufacturers that rely on low-cost materials and labor for a quick turnaround before the next trend catches fire.
Virtual Reality Agency June 7, 2022, 9:01 p.m.
Virtual Reality can help you take your clients of Hong Kong, Singapore & London to new horizons by immersing them in a world you created. Featuring original content, as a VR agency we can create immersive 360° tours or CGI experiences that put your clients of London or Singapore or even Hong Kong at the center of the world’s most unique travel and lifestyle experiences.
Virtual Reality in Fashion: Examples, Benefits and Uses May 2, 2022, 11:35 a.m.
The fashion industry has been taken by storm by the advent of virtual reality technology in fashion design. Fashion shows have begun to exhibit in virtual form, and virtual purchasing has exploded, thanks to advancements such as AR Try-On, virtual dressing rooms, and virtual stores. Fashion is a sophisticated and contemporary sector that continues to grow by incorporating new technology and influencing retail and design.
What is Augmented Reality Shopping, and Why is It Trending? April 20, 2022, 8:10 a.m.
Almost everyone has been shopping online since the pandemic started. Today, augmented reality shopping is gaining popularity because it will give you a satisfactory shopping experience even at home. So, what are the reasons augmented reality shopping is trending?
Are these the new heroes of fashion? March 31, 2022, 2:16 p.m.
The fashion industry is a major polluter in need of an urgent makeover. Responsible for up to 10% of global emissions, it has been a disaster for people and the planet. A new fashion world is emerging though, one that is designed to be circular and transparently fair to all those working across the industry.
Selfridges enters the metaverse with fashion house Paco Rabanne and artist Victor Vasarely March 26, 2022, 5:02 p.m.
Selfridges’ future-forward shop in the metaverse recreates the look of its store in birmingham. its ‘universe’ project with paco rabanne is based on the label’s fall collaboration with victor vasarely and from its archives in the year 1966 and the ‘unwearable dresses’ collection. as for decentraland, users can create, experience, and monetize content and applications on its platform.
The Future of Fashion: Technology & the Industry March 23, 2022, 11:04 a.m.
Fashion has always been at the forefront of innovation — from the invention of the sewing machine to the rise of e-commerce. Like tech, fashion is forward-looking and cyclical. The fashion sector is also one of the largest industries in the world, estimated to be worth more than $3T by the end of the decade, according to CB Insights’ Industry Analyst Consensus. And today, fashion technology is growing at a faster pace than ever.
How are mobile apps evolving in the fashion industry? Feb. 10, 2022, 10:39 p.m.
After the overwhelming response to fashion retailers from online shopping or e-commerce, the next big thing that has touched the fashion industry is m-commerce (mobile commerce). Shopping on mobile can be done by purchasing through an online website on a smartphone or shopping using a mobile application (app). In a world where there are apps for everything, why not have an app for one’s favorite fashion brand?
PlatformE acquires Catalyst AI to make sustainable fashion Dec. 19, 2021, 12:08 a.m.
PlatformE enabled brands to decrease their waste as items are only created when there is a direct demand, meaning there is a shorter supply chain. From samples to retail, the turnaround time will be shortened from many months to less than six weeks.
Nike Just Bought Leading Metaverse Fashion House RTFKT Dec. 17, 2021, 6:44 p.m.
Nike today announced the purchase of RTFKT Studios, a leading metaverse fashion house best known for its lineup of high-end digital clothing. Since 2020, the company has employed a variety of cutting-edge technologies such as NFTs, crypto, blockchains, and AR technology to establish a one-of-a-kind brand that blends the physical and digital worlds. The company's acquisition could be a major step forward for the metaverse, NFTs, and the digital fashion industry.
iGlam: the connected jewel Nov. 28, 2021, 8:07 p.m.
Fashion is very dynamic. What is always trendy is simplicity, elegance and compatibility. Still, it's quite complicated to have the right accessory for every apparel in the wardrobe. But what if only one piece of jewellery could perfectly match with any outfit? Meet iGlam, smart jewellery that is going to make you shine bright in colours.
Augmented Reality Clothing: How and Where to Use Nov. 5, 2021, 10:07 p.m.
It’s simply amazing what can be accomplished with augmented reality in the fashion industry, and this is exactly what we’ll be examining here. So keep reading for a closer look at augmented reality clothing solutions and building your own with AR development services.
Sustainable fashion startups turn scraps into statement pieces Nov. 1, 2021, 9:30 a.m.
The fashion industry produces 10% of the world's greenhouse gases and is under pressure to clean up its act. These startups can help.
QR technology: The Bridge to a Sustainable Fashion Industry Oct. 18, 2021, 5:12 p.m.
Supply Chain Digital discusses how the fashion industry supply chains can create a more circular economy and be more sustainable with QR code technology
Powering sustainability and circularity with connected products Oct. 18, 2021, 5:08 p.m.
With brands committing to net-zero carbon goals and consumers demanding product transparency, the pressure is on to deliver end-to-end supply chain traceability. Connecting physical items to the digital world by using a unique ID provides a critical element for item-level traceability and transparency. At the same time, connected product platforms help brands advance to a circular economy model and engage consumers in convenient ways.
Upwest and ReCircled enlist Avery Dennison for circular economy push Oct. 18, 2021, 5:05 p.m.
Avery Dennison has announced a partnership with lifestyle brand UpWest, and ReCircled, an apparel and footwear recycling and reuse focused organisation.
Connected packaging: Most consumers would scan a product to learn about a brand Oct. 18, 2021, 4:57 p.m.
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.