Every surface of the world is covered in ads, each its own intelligent app vying for her attention. A Godzilla-sized cat blocks out the sky, while a life coach urges her to run for efficiency, and a virtual puppy whimpers in her cart to buy more and more. Eventually, her identity is stolen, all of her XP (experience points) are lost. As the character stands on church steps, she signs the cross to join Catholicism, her life is reborn—with a new suite of thirsty apps.

For many years now, augmented reality has been positioned as a transformative technology that could revolutionize the way humans interact with the world. While its consumer applications — such as gaming, retail and entertainment — have caught attention, AR is also quietly gaining traction in the workplace, from warehouses and manufacturing to hospitals and educational institutions.

: La maison de mode numérique et incubateur Syky a lancé une nouvelle application pour le casque Apple Vision Pro. Grâce à cette expérience, les utilisateurs pourront explorer de nouveaux vêtements et collections provenant du répertoire croissant de créateurs de Syky.

En pleine ébullition, le marché des lunettes de réalité augmentée accueille les INMO AIR 3. Développées par la société chinoise IMNO, ces lunettes autonomes sont les premières à proposer les nouveaux écrans micro-OLED Sony en couleur, précise Ben Geskin. Elles disposent de dalles micro-OLED de 0,44 pouce et cette technologie assure un contraste élevé, des noirs profonds et une faible consommation d’énergie. Des caractéristiques idéales pour la réalité augmentée, associées à une définition Full HD (1080p) avec un taux de rafraîchissement de 120 Hz. La densité de pixels est de 62 pixels par degré (PPD), offrant une image nette et détaillée.

Xreal, une société de réalité augmentée, vient d’annoncer la sortie de ses lunettes Xreal One Series, dotées d’un écran spatial à trois degrés de liberté (3DoF) et d’une puce de calcul spatial indépendante. Les lunettes sont conçues pour offrir aux utilisateurs une expérience immersive et transparente.

Le métavers ne séduit plus les financiers. C’est le constat sans surprise de notre dernière analyse des données sur les investissements dans les startups innovant autour du métavers, de la réalité virtuelle et de la réalité augmentée. Ce secteur, qui faisait beaucoup de bruit il y a quelques années, semble avoir perdu de son attrait auprès des investisseurs en capital-risque. La baisse des investissements fait suite à une adoption décevante des casques et des principales plateformes du métavers.

La réalité augmentée sur smartphone a révolutionné notre manière d’interagir avec le monde numérique. Utilisée par des millions de personnes, elle est devenue l’un des outils technologiques les plus populaires, offrant une multitude d’applications dans des secteurs aussi variés que l’éducation, le commerce, ou les loisirs.

Universal’s newest Aperture solution intelligently fuses real-time video analysis from multiple cameras and AI-powered insights, integrated with ADS-B information, audio assistance, and other sensors, to provide a comprehensive image with visual instructions displayed directly to cockpit and head-up displays. This augmented reality experience, combined with object and speech recognition, enables new features including visual positioning, obstacle detection, taxi guidance, and traffic awareness, empowering operators to make proactive decisions with intuitive real-world information while improving pilot safety in the air and on the ground.

To help motivate consumers to achieve their wellness goals, protein bar brand RXBAR, a brand of Kellanova, launched the No B.S. Motivator experience, which combined the power of augmented reality (AR) with its packaging. The immersive experience turned the packaging into pocket-sized motivators with the help of multi-marathon runner Matt James.

Did you know the average person sees 4,000 to 10,000 ads daily? This flood of ads disrupts and fills our screens. The solution could be augmented reality (AR). It might change how companies talk to us on our phones. What if ads were part of the content, not a break from it? Such ads, called interscrollers, pop up as you scroll, mixing with what you’re reading. They show up full-screen, demanding but not annoying. Users pay more attention and spend longer looking at them than usual.

In order to actually use these AR glasses though, you need to pair them with a device like a smartphone, tablet, PC, or game console. And up until now, that meant using them with a third-party device. But now the company has launched a phone-like, pocket-sized Android device called the XREAL Beam Pro that’s designed to work with XREAL glasses. It’s available for pre-order now for $199 and up and should begin shipping in mid-July.

GE HealthCare and MediView XR, Inc. announce the first installation and clinical use of augmented reality solution OmnifyXR Interventional Suite at North Star Vascular and Interventional in Minnesota. Heads-up holographic display aims to transform the interventional room and help advance the delivery of precision care across a variety of interventional procedures.

Snap is exploring full-body augmented reality as well. With the release of its most recent generative AI technology, Snapchat, the well-known social media platform owned by Snap, is moving its augmented reality (AR) capabilities to the next level. With the help of this revolutionary development, people who record themselves with their phone cameras will be able to create more realistic and immersive special effects.

The space, which was significantly buzzier a few years ago, has apparently lost its cachet with VCs. Dwindling investment comes on the heels of disappointing adoption for the gear and leading metaverse platforms.

GenAI alimente déjà les Bitmoji Backgrounds, Chat Wallpapers, Dreams, AI Pets et AI Lenses. À partir de descriptions textuelles, un modèle de diffusion d'image permettra aux utilisateurs de Snapchat de générer leur propre filtre complet de réalité augmentée.

Have you ever wondered how your phone can also display a virtual television in your living room or show new furniture in your home? This can be easily done by Augmented Reality (AR) in mobile apps. Here’s how it works: Your phone camera views the surroundings. The app uses smart AR technology to understand this view. Then, it adds digital images like a television or couch on your screen’s view of the living room. It blends the real world with digital elements, making it seem realistic.

Alors que le métavers semble s’être figé dans une définition spécifique, le spatial computing propose une approche plus ouverte et inclusive. Il englobe diverses technologies et applications qui ne correspondent pas forcément à la vision unique du métavers.

Today, it is possible to create full-fledged applications entirely without coding. One area that beautifully adopts no-code technology is immersive technology. Developing fully functional Augmented and Virtual Reality content without programming is becoming the new normal. Image-based (Image Target) AR is currently a favorite of many. Imagine scanning an image to see digital content overlay. Exciting. Isn’t it?

Virtual reality has gone mainstream and the possibilities seem endless. Even some slots offer that option to the players, so check the reviews and play your favorite games in the trusted betway casino if you want to spend some fun time. In this article, we challenge the boundaries between entertainment and betting. What happens when these two worlds merge into one overwhelming and immersive experience?

Pour Dyson, il s'agit d'un moyen pour les possesseurs de ses aspirateurs de constater qu'il ne faut pas tant de temps que ça pour réaliser un bon nettoyage: "Nos recherches montrent que les consommateurs surestiment régulièrement le temps qu'ils passent à nettoyer - les données montrent qu'environ 80% des séances de ménages durent moins de 10 minutes, alors que les gens affirment qu'ils ont passé en moyenne 24 minutes à passer l'aspirateur," explique Charlie Park, vice-président de l'ingénierie chez Dyson.