WebAR can make your next marketing campaign perform ten times better. So far, marketing campaigns have been more about compelling videos, appealing ad copies, and a creative approach to storytelling about how a brand or a product is unique. With WebAR, marketers are taking it a step further. This blog talks about 18 such WebAR examples that have aided users’ visual experience while keeping them glued to the campaign, ultimately driving actions.

En octobre 2021, Mark Zuckerberg annonçait l’avènement du métavers, et rebaptisait même en conséquence le groupe Facebook, devenu Meta. Marques de mode et maisons de luxe ont rapidement multiplié les annonces de collections, flagships et expériences virtuelles pour investir ce nouveau cyberespace né du Web3. Mais, deux ans plus tard, ces univers virtuels accueillent une population très réduite, tandis que leur marché immobilier virtuel s’effondre. Les NFT, ces objets, vêtements et œuvres virtuels qui devaient être les biens de consommation de ces univers, ne vaudraient déjà plus rien, posant la question de la présence des marques sur ce qui semble être condamné à rester un marché de niche.

By combining cold airflow and light, they induce cold sensations without actual temperature shifts. This breakthrough provides a novel approach to simulating persistent thermal experiences in VR environments, enhancing the user’s immersion. The technology holds the promise of revolutionizing VR experiences by providing instantaneous and sustained thermal sensations.

This study is the first step in testing the acceptability, feasibility, and preliminary efficacy and safety of CBT-VR for patients with depression without controls in an open-label trial. If its feasibility for depression treatment is confirmed, we intend to proceed to a large-scale validation study.

The closure of the division will result in about 170 job cuts, said Snap, which like other social media firms, has been facing the brunt of weak advertising spending from inflation-hit businesses since early last year. Snap, the maker of photo messaging app Snapchat, started AR Enterprise Services in March, looking to diversify its revenue beyond digital advertising that makes up the vast majority of its revenue. However, the division struggled to pick up.

La maison-mère de Facebook et Instagram sort son nouveau casque Quest 3 en brûlant la politesse à Apple, et pour un prix sept fois moindre. Avec le jeu vidéo et un partenariat avec Microsoft comme produi

A team of researchers from NYU Tandon School of Engineering is taking a step closer to advanced augmented reality (AR) assistants by introducing the Augmented Reality Guidance and User-Modeling System, or ARGUS.

Cette démo d'interface utilisateur RA (réalité augmentée, avec casque donc) dessine les contours d'un futur plus technologique certes, mais aussi assez organique.

The significance of AR in today’s technological landscape is irrefutable. Its applications range from gaming and entertainment to more practical uses in education, healthcare, and industrial settings. By seamlessly integrating digital elements into the real world, AR provides enhanced experiences, offering interactive and easily manipulatable environments for users. It transforms the way we interact with the real world and amplifies our perceptions and experiences.

Named Pikmin Finder, this game invites players to explore their own homes in search of the adorable creatures that have become iconic in the Pikmin games. With a simple tap on the screen, players will be able to locate and collect these flowery friends, who then set out in search of hidden treasures that they may never have known existed in their own homes.

Audi's upcoming EV SUV introduces the brand's latest interior design—people with screen-time limits beware.

Researchers find that watching immersive videos of candy consumption can significantly reduce one’s craving for sweets. Participants who viewed the video 30 times ate an average of a third less candy compared to the control group. The phenomenon, known as ‘habituation,’ shows that repeated visual cues diminish the desire to eat. Adding a scent cue like the smell of chocolate further enhanced this effect, leading to even fewer candies consumed.

L’équipe a demandé à 140 personnes devant subir une intervention chirurgicale orthopédique de participer à une expérience de réalité augmentée. Au final, 95 patients ont été recrutés et inclus dans l’analyse finale. Les volontaires ont été répartis en deux groupes : ceux qui ont reçu les instructions préopératoires standards et ceux qui ont reçu à la fois les instructions préopératoires standards et bénéficié d’une présentation dynamisée par la réalité augmentée de trois minutes réalisée par le chirurgien en charge de l’opération. Tous les volontaires ont été interrogés à quatre reprises, deux fois avant l’opération et deux fois après, sur leur niveau d’anxiété.

Virtual reality (VR) can enhance mental health care. In particular, the effectiveness of VR-based exposure therapy (VRET) has been well-demonstrated for treatment of anxiety disorders. However, most applications of VRET remain localized to clinic spaces. We aimed to explore mental health therapists’ perceptions of telehealth-based VRET (tele-VRET) by conducting semi-structured, qualitative interviews with 18 telemental health therapists between October and December 2022. Interview topics included telehealth experiences, exposure therapy over telehealth, perceptions of VR in therapy, and perspectives on tele-VRET.

“Chasing Stars in Shadow” is a story about shadow kids who come and go between 2D and 3D. In conjunction with the story, Augmented Shadow technique creates an optical illusion, making the flat shadows appear three-dimensional to the viewer. This original illusion is used in a unique way of storytelling.

Story telling magic: In this immersive room you and your AI-adjusted shadow become part of a story of shadows. Whole space interacts with your movements and the light you carry.

Apple has a tendency to release a “pro” version of a new product—targeting professional users first—and later follow up with cheaper consumer versions. This was done, for example, with the Pro Display XDR, an advanced computer screen product which was introduced at the US$4,999 price tag and later made available in less expensive versions.

Apple is a pro at classy design and quality presentations. But are VR headsets a good use of its $166bn cash and marketable securities pile? Limited battery life and bulky fits still plague the sector. Meta’s VR unit reported falling revenue and an operating loss of nearly $4bn in the past quarter. Apple has not broken out figures showing the cost of development.

The first is an AR Try-On Lens developed in collaboration with Supergoop! that allows you to try on (get it?) four different colors of Lipshade, a new product from the popular skincare brand. Snap also partnered with American nail polish manufacturer OPI to launch the Nail Lacquer Lens featuring 8 different nail polish shades brought to life on your hands in AR.

Le service client a donc dû s’adapter à cette nouvelle manière de consommer en proposant des solutions rapides et efficaces, même à distance, pour limiter les coûts et augmenter la satisfaction des clients. Ainsi, on a pu assister à l’automatisation des services clients de nombreux services ; c’est notamment le cas de l’achat de vêtements ou bien encore du casino mobile.