Think back to a time when you’ve tried to convince someone with an entrenched point of view to change their mind. You might have presented compelling data, conveyed rational arguments, offered supporting facts, and it was all likely a huge waste of time. That’s where this model, first popularised by the Obama administration, might help.
A Permission Structure provides an emotional and psychological justification that allows someone to change deeply held beliefs and/or behaviours while importantly retaining their pride and integrity.

Yik Yak est un réseau social basé sur la publication de contenus appelés les “Yaks”. Ses principales composantes sont l’anonymat et la géolocalisation. En effet, la proximité géographique tient un rôle majeur puisque chaque message ne peut être visualisé que par des utilisateurs situés dans un rayon d’environ 8km (5miles). Les publications sont soumises à un système d’up & down votes, dénommé Yakarama, comme on peut le retrouver sur reddit par exemple. Cette fonctionnalité permet de mettre en avant certains sujets vis-à-vis d’autres moins populaires.

myHealthbox is the largest, independent, source of digital healthcare information, providing freely available, trustworthy data for both consumers and professionals. myHealthbox gives companies a unique platform for simple and interactive sharing of healthcare information regardless of device or geography.

The path to better health is littered with good intentions — and billions of dollars. Consider the year-end ritual of commiting to a new fitness regimen or to quit smoking, only to snap back after a few attempts, then repeat the failed ritual 12 months later. “Weight and health and wanting to be fit are fantastic motivators for getting us started and for putting money in company’s pockets, but ineffective for lasting change,” says Michelle Segar, director of the University of Michigan’s Sport, Health & Activity Research & Policy Center.

State-based lotteries have created little impact on vaccine uptake, and researchers suggest that resources may be better spent targeting underlying reasons for vaccine hesitancy.

During the pandemic, a lot of assumptions were made about how people behave. Many of those assumptions were wrong, and they led to disastrous policies.

Where chatbots really excel is in rapidly delivering reliable content in response to the recipient’s actual needs, questions, or concerns. That allows AI tools to serve as a bridge between vaccine manufacturers, regulators, public health officials, healthcare providers on the one hand and patients on the other.

Mandates, not nudges, are needed to ensure public health at this stage of the coronavirus vaccination rollout, according to Professor Richard H. Thaler. A proponent of using nudges to promote people’s health and financial well-being, Professor Thaler says vaccine resistance is now a serious public health issue. “We’re now in the United States well into the third stage where we’re dealing with people who have very strong opinions that they should not get a vaccine,” Professor Thaler said. “I think we are past the point of nudging when it comes to the vaccine. And the reason for that is vaccinations are a simple case of an externality. If you’re unvaccinated, you can make me sick, well, probably not from Sydney, but you can make your students and colleagues sick. And you don’t have the right to make me sick.”

There's a saying that the hardest thing about working out is getting to the gym. Indeed, this mental model is a reminder that getting started is often the hardest part of any journey or change. Activation Energy can be viewed as the disproportionately high energy required to get something moving, compared to keeping it moving.

“We will be much more effective at improving health behavior if we work with the irrational parts of our nature… instead of ignoring them or fighting against them. The good news is that we are irrational in a rather predictable way! When it comes to health care, understanding our irrationality is just another tool in our tool box. And harnessing that irrationality, that maybe the most rational move of all.”

This week, the dam broke. With COVID-19 surging around the United States and vaccination rates stagnating, federal agencies and state governments started announcing vaccine mandates for their workers. The Department of Veterans Affairs was the first federal agency to introduce a mandate, and Thursday, President Joe Biden announced that all federal employees would have to be vaccinated or face testing and other protocols. New York City and Los Angeles will also require city workers to get vaccinated.

The research team crowdsourced ideas from experts around the world and decided on 19 different text message "nudges" about getting the flu vaccine. They sent these texts to 47,306 people before primary care visits at two large health systems. Their findings, published in May in the journal Proceedings of the National Academy of Sciences, showed the texts boosted flu vaccination rates by an average of about 5%.

After six months of evasion and obfuscation, the British Psychological Society (BPS) has made its position clear: it sees nothing ethically questionable about deploying covert psychological strategies (often referred to as ‘nudges’) on the British people as a means of increasing compliance with public health restrictions.

The research has shown that applying gamification to various systems works. If you’re a parent or have ever found yourself taking care of a child, you might have effectively gamified activities without having the formal foreknowledge of it. If you had ever overdramatized your tooth brushing motions to get them to brush their teeth, or egged them on to see who will be the first one to do anything, congratulations! You have successfully used tutorials and competition (both of which can be classified as gamification elements) to motivate another person!

Americans are typically good about getting their children the standard roster of shots. They take kids in for check-ups during the first years of life and, with these check-ups, come vaccines. However, as these children age, compliance decreases. In adulthood, Americans fail to get booster shots and chronically skip the annual flu vaccine.

Sending targeted emails, patient portal messages, or text messages designed with behavioral science is inexpensive, scalable, and easily implemented and could be an effective way to encourage vaccination by HCWs and the general public.

La situation sanitaire actuelle et le débat autour de la vaccination démontre la nécessité des citoyens/des patients d’être de plus en plus acteurs de leur santé et renforce aussi l’utilisation d’outils […]

L'expérience client est un élément clé de différentiation des marques. La qualité des sensations et émotions ressenties, gage d'expériences réussies, peut être grandement améliorée dans le monde physique et virtuel par les connaissances neuroscientifiques.

IoT systems were regarded as offering potentially helpful functionality in mediating the action plans developed with a trusted clinician, but technologically adept participants were not yet ready to trust artificial intelligence to generate novel advice. Research is needed to ensure that technological capability does not outstrip the trust of the individuals using it.

Amazon Web Services wants to help incubate early-stage digital health companies that can collaborate with the tech giant's healthcare customers and partners. Amazon's cloud division launched a healthcare accelerator to boost startups' growth in cloud technologies and enable early-stage companies to tap into AWS' technical and commercial expertise.
The program will focus on technologies such as remote patient monitoring, data analytics, patient engagement, voice technology and virtual care, according to a blog post from Sandy Carter, vice president of worldwide public sector partners and programs at AWS.

“The current system for diagnosing depression has quite a few flaws throughout the process,” says Molimpakis. “This has nothing to do with the clinicians themselves, it’s really to do with the tools that they have.”

The pandemic compelled consumers—en masse—to shift their expectations more rapidly and completely than we’ve seen at any other time in history. People looked inward, elevating concepts of relationships and responsibility and re-evaluating their priorities. Now, many of them are applying their new mindsets to where, what and how they buy. Through their purchase choices, they are purposefully seeking to influence their communities and the environment, and to confirm how they see themselves in the world.

Akili Interactive, a digital health company that got FDA clearance last year for its video game as treatment for ADHD, recently brought in $160 million in funding. It plans to use the funds to ramp up coverage of its flagship treatment and to develop digital treatments for other cognitive conditions.

The challenge for 5G in 2021 is to evolve from being the cool kid on the block to an employee who enables use cases across all industries. If 5G can help with the economic, health and environmental crises that the United States is facing right now, that will drive more investment in the infrastructure, more partnerships, and buy-in generally, according to one industry observer. These changes will help businesses create new products, make it easier for individuals to access services, and even shut down lingering conspiracy theories.

La start-up à statut universitaire Tricky propose un escape game censé aider à désamorcer l’hésitation vaccinale par une expérience ludique et un échange avec un médecin
Dans cet escape game, on ne feint pas un braquage de banque ou une chasse au trésor. La start-up Tricky, installée cours de la Martinique, à Bordeaux, propose un jeu d’énigmes qui invite à se questionner autour de l’hésitation à se faire vacciner. « Notre jeu a été créé notamment en collaboration avec l’ARS de Nouvelle-Aquitaine et nous sommes soutenus par Inno’Vaccins. Il rentre dans le cadre d’une expérimentation de recherche universitaire ».

Les nudges sont de plus en plus utilisés dans la société. Ils se développent désormais aussi dans le domaine de la santé. Faut-il s’en féliciter ou s’en inquiéter ? Quelle est l’opportunité d’utiliser des nudges en santé et quelles sont les précautions à prendre ?

Health is not a motivating factor for adolescents; therefore, interventions designed solely to improve health are unlikely to engage them. Instead, interventions that align with the values and priorities specified by adolescents are more likely to be effective in supporting them to eat well and be more active.

The perceptions of continued smoking after a cancer diagnosis among patients with cancer are strongly associated with smoking cessation. Counseling about the harms of continued smoking in patients with cancer, and in particular among those who have lower risk perceptions, should be considered when developing a smoking cessation program.

Despite numerous warnings, people fail to understand the gravity of the situation and choose to stay out of their homes for no valid reason. Our country is undoubtedly in the midst of a crisis. The number of people that are getting affected by the virus is increasing with every passing day. And, yet, we find people roaming carelessly on streets and not abiding by the basic rules.

– Medchart, a Dallas-based cloud-based platform powering patient-authorized information for businesses, researchers, and consumer services announced it has raised $17M in seed and Series A funding led by Crosslink Capital and Golden Ventures, with additional funds from Vast Ventures, Union Ventures, iGan Partners, Stanford Law School, and hip hop icon Nas, an original backer.