The struggles of Aston Martin: burning cash not rubber
                    
                
                     theweek.com
                    Oct. 10, 2025, 2:44 p.m.
                
                Despite its cachet with consumers, its Bond-favourite reputation has slipped to a “112-year-old marque that burns cash like an AI start-up”, said Bryce Elder in the Financial Times.Based on estimates of cars sold wholesale since 2014, each individual vehicle has “cost the company more than £45,000 on average”, which extrapolates to a “£2.8 billion customer subsidy” in the present day. It is only “exceptional generosity” that has kept the company afloat in the last few years, said The Telegraph. Nearly £2 billion has been collected from investors in seven separate “fund-raisings”, and billions more from banks.